How do I find the best keywords?

Keywords are the core of SEO. In fact, before you even create your website, you should know the words people type into search engines to find information about your products, services and industry. That way you can create pages and text around those words and phrases.

Use keyword research tools

If you guess the words that people might use to find a business like yours, then you’re assuming they all think the same way you do.

Instead, use a keyword research tool to find

the most popular keywords
related keywords you mightn’t have thought about
keywords that your competition haven’t thought of
how many people search for them each month.

Two good tools are:

Google keyword search (free)
Market Samurai ($149, but much more accurate and very comprehensive)

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